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Founder's Guide to U.S. Trademarks: What You Need to Know Before You File
As a corporate attorney working with startups, one of the most common questions I hear is: "When should we trademark our name?" The answer is usually: earlier than you think. Your brand is one of your most valuable assets, and protecting it properly from day one can save you significant headaches (and legal fees) down the road. Let's walk through everything you need to know about U.S. trademarks, from what qualifies for protection to navigating the opposition process. What Is
Startup Counsel
Oct 297 min read
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RESTRICTED STOCK UNITS
An RSU is the right to receive from the company, after the satisfaction of vesting requirements, either: • A specified number of shares...
Startup Counsel
Apr 10, 20234 min read
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END-USER LICENSING; BREACH OF.
A breach of an end-user licensing agreement (EULA) occurs when a user fails to comply with the terms and conditions outlined in the...

Startup Counsel
Jan 11, 20232 min read
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SAFEs for Startups
A SAFE (Simple Agreement for Future Equity) is an early-stage investment agreement that allows startups to raise capital without issuing...

Startup Counsel
Jan 1, 20232 min read
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STARTUP STOCK OPTIONS
Stock options are a form of compensation that companies offer to their employees. They give employees the right to purchase company stock...

Startup Counsel
Jan 1, 20232 min read
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STARTUP CONFIDENTIALITY AGREEMENTS
| There are general applications of these kinds of contractual clauses and there are specific versions or variations of the same....

Startup Counsel
Dec 28, 20224 min read
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ISSUING TAX-COMPLIANT STOCK OPTIONS: 409A
The safe harbor provisions of Section 409A of the Internal Revenue Code provide a method for companies to avoid penalties related to the...

Startup Counsel
Dec 16, 20222 min read
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STEPS TO CONVERT A CA CORP INTO A DE CORP
A statutory merger of a California corporation into a Delaware corporation typically involves the following steps: Prepare and approve...

Startup Counsel
May 13, 20221 min read
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NON-COMPETITION
Non-competition agreements, also known as non-compete clauses or covenants not to compete, are legal agreements that prohibit an...

Startup Counsel
Apr 11, 20222 min read
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Startup Counsel
Aug 18, 20210 min read
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WEBSITE TERMS OF USE FOR TECH STARTUPS
Website terms of use, also known as terms of service or terms and conditions, are legal agreements that govern the use of a website by...

Startup Counsel
Aug 13, 20212 min read
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STEPS TO INCORPORATE A DELAWARE CORP.
Incorporating a corporation in Delaware typically involves the following steps: Choose a unique name for your corporation. The name must...

Startup Counsel
Aug 4, 20211 min read
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U.S. TRADEMARKS
Trademarking is the process of protecting a brand, logo, or name through legal means. In the United States, trademark protection is...

Startup Counsel
Jul 16, 20202 min read
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GDPR & PRIVACY FOR U.S. SITES
As the world becomes increasingly connected through the internet, the protection of personal data has become a crucial issue for website...

Startup Counsel
Apr 16, 20202 min read
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HOW DELAWARE FRANCHISE TAXES WORK
Paying, calculating, and planning for Delaware Corporation franchise taxes. No matter what your franchise tax bill says, Â you probably...
Startup Counsel
Aug 9, 20195 min read
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STARTUP EQUITY COMPENSATION: BASICS
Learn about the basics of equity, stocks, ownership, options, and compensation Compensation: in general. Your compensation is everything...
Startup Counsel
Jun 30, 20199 min read
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